Discover what's
new in your Daily Blurb!
by Arthur C.
Carey
The
venerable newspaper is in trouble. Under
sustained assault from cable television, the
Internet, all-news radio and lifestyles so cram-packed
they leave little time for the daily paper, the
industry is struggling to remake itself.
Washington Post Feb. 20, 2005
There's a
different look and feel to The Daily Blurb
today! Readers will notice changes in the paper
intended to reduce printing costs without
compromising the quality of news presentation.
First, we've
trimmed the width of the paper by three inches
and gone to a lighter grade of newsprint. Your Daily
Blurb is easier to hold and to fold!
To make
reading more convenient, we've consolidated the
news previously scattered throughout the paper-world,
national, state, and local-into a tightly focused
section called It's All Here! Lifestyle,
our activity-oriented offering that chronicles
the world of people on the go, will also join It's
All Here! on Tuesdays and Thursdays rather
than appear daily.
As part of our
redesign to adjust to a challenging economy, the
sports and business sections will be combined on
Mondays into another exciting new section, Spo-Biz.
On Fridays, these enriched and combined pages
will reverse and be called Biz-Spo, alternately
sharing front and back covers.
Want more? Our
online edition, The Daily Blurb.com,
which has additional news, features, and
entertainment, now includes blogs! Subscribers
will discover a slight additional charge for this
expanded coverage. Log on!
To take
advantage of the benefits of a global economy, we
have outsourced portions of our reporting and
editing to a highly qualified editorial service
in Bangladesh. Will this affect the quality of
the product? Not to worry! In fact, The Daily
Blurb will now offer coverage of field
hockey, cricket, kho-kho, and kabaddi.
There's More!
To launch the new Daily Blurb, we've
created a contest, Can You Spot the Errors!
Each day, the reader who can detect the most
spelling, grammatical, and factual mistakes in
the paper will receive a gift certificate for a
free classified ad (under three column inches) to
run when space is available, which is most of the
time.
Can't find
your favorite columnists on the pages where they
appeared before? They're still here! Just keep
looking throughout the paper! To read columns by
writers no longer with us as a result of staff
streamlining, look for the “Best
of…” series, which will run on Tuesdays
and Saturdays. You'll find it in the space
formerly occupied by the TV listings, which now
appear in more compact form Sundays in the
classified ads.
As a special
bonus on days in which there isn't enough
advertising to print the paper with an even
number of pages, we will leave the last page
blank. Turn the kids loose to draw or play Tic-Tac-Toe!
Write shopping lists or line shelves or birdcages!
Make reading The
Daily Blurb your daily habit! *
*
Interested in buying a high quality, little used
printing press at a bargain price? Dial (555) For-Sale.
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